Plano SEO Case Studies & Results

Explore real organic growth campaigns showing how fast coding, clean schema, and outreach outrank typical templates.

How We Deliver Search Growth in Collin County

Many digital marketing agencies hide behind complicated charts and vanity metrics like "social media impressions" or "search impressions." We focus on the only metrics that impact your business: **organic traffic growth, Google Map Pack rankings, and inbound phone calls**. Below are real-world breakdowns of campaigns executed using our parent agency's (**Dwight Digital LLC**) search framework.

Case Study 1: Local Roofer Achieves Map Dominance

A regional roofing company struggled to win emergency roof replacement leads after storms because their slow website was built on a heavy drag-and-drop builder, and their local citations were inconsistent. We migrated their site to a lightweight static layout, synchronized their NAP profile across 80+ directories, and targeted hyperlocal keywords.

+480%
Organic Clicks
#1 Spot
"Roofers Plano" Map Pack
+180
Monthly Phone Calls

"We couldn't have even begin to expect the results we got from working with Matt and the team. They built us our website, and it turned our site into a recruiting and lead-gen machine. We get so many emails and qualified calls." — Doug Cook, Vice President

Case Study 2: HVAC Contractor Wins AC Repair Queries

An HVAC contractor in West Plano was invisible for major cooling queries, losing jobs to national franchises. We designed seasonal keyword clusters targeting emergency AC repairs, optimized their Google Business Profile categories, and initiated a local link acquisition campaign.

10.4x
Lead Increase
Top 3
For 42 Local Keywords
0.3s
Mobile Page Load Speed

By optimizing their site architecture, we ensured that mobile searchers looking for immediate cooling relief loaded the page instantly. This combination of speed and local schema placement helped them outrank older domains within 90 days.

Ready to Scale Your Local Search Lead Volume?

Get in touch with Plano's trusted, results-driven SEO team today. Let's build your custom search growth roadmap.